9 reasons why your business should record a podcast

You might not consider podcasting to be the most typical form of marketing, but podcasts are becoming more and more popular. With an enormous audience (a guesstimate 1 in 5 internet users listen to podcasts) the potential to reach clients and collaborative businesses is enormous. So does your company need one? Here are 9 reasons why your business should record a podcast…

1. Unparalleled customer experience

Nowadays, the mark of a good business can be often seen in its:

• customer service

• user experience and

• general accessibility.

In creating a podcast you hit all three of these bullet points! Podcasts answering customer questions in a real voice takes care of customer service on a personal and trust-enhancing level. Enriching customers’ listening with interesting and helpful tips and tricks makes for fantastic user experience. And by creating an audio / video podcast, you’re proving accessible for users who struggle to read large portions of text. Add subtitles to your podcast video to ensure you’re user-friendly for aurally impaired customers. 

2. Podcasts offer a marketing method that’s entirely eco friendly 

Unlike PVC banners, paper flyers or Correx signage, podcasts are entirely eco-friendly: no paper, no plastic, no waste. Not only will your podcast have the potential to reach a huge consumer base, it will also promote your green ethos. Switching to digital marketing methods could save countless  trees and prevent plastic filling up landfills for years to come. 

And as an added bonus, when you record a podcast with Monkeynut, we will plant 5 trees through initiative JUST ONE Tree. Not only are trees fantastic for oxygen production and pollution reduction, JUST ONE Tree supports communities abroad, empowers women and helps to create jobs and income for the local people. To learn more about their fantastic work, visit our page ‘Plant a Tree’.  

3. Podcasts are shareable and have longevity in rapidly growing medium

Put simply - your podcast will never be thrown in the bin like a flyer or eventually fade and rip like a banner. Your business podcast will live on throughout the years, constantly working to get you new interest and potential new clients. And, with social media and the digital age at an all time peak, it’s easy for your podcast to be shared within a second! Who knows - it might even go viral! 

4. A podcasts allows you to demonstrate your authority in your field

We cover this in detail in our business podcast page but put shortly - nothing allows you to demonstrate your knowledge, authority and passion for your business and the niche it falls into, than a podcast. Unlike writing (which can sometimes be inaccessible and toneless), a podcast allows you to speak in your own words, with your own enthusiasm, about your topic of interest.

Having a regular podcast about the niche that your business specializes in will allow you to demonstrate your knowledge about the field, and will let you become the authority on that particular topic. 

5. Podcasts put personality to corporations

We’ve all been there… staring at a website of a nameless, faceless bunch of corporate writing… But with a podcast (and especially with a videoed podcast) customers and potential clients can put a voice, an image, a face, a name to your business. This will allow you to gain more trustability and affability and ultimately more interest and sales.

6. Trust, loyalty, sales 

A podcast demonstrating authority on a topic will glean more and more followers over time. As such, your regular listeners will begin to tune in for every episode - creating a loyal listener-base who are much more likely to trust your brand, and therefore buy your product or service. 

7. Warm leads 

When you send out a mass flyer or leaflet marketing campaign, you’re never quite sure if the people receiving the flyers will be interested in the product. As such, a lot of your printed leaflets end up in the bin - a waste of time, money and quite frankly a waste of environmental resources. With a niche business podcast, your listeners will inherently be interested in the field. For example, no one is tuning in to an hour-long podcast about, say, the latest CPUs - without at least a passing interest in computers. As such, your listeners are inherently warm leads - people who are more likely to buy your product or service than an average person who's been handed a flyer on the street. 

Why not add a discount code for anyone who listens to the podcast and see what happens! With a big enough listener-base, there’s a real possibility that you’ll glean some sales. 

8. Podcast audio can be repurposed 

An extra benefit of recording a business podcast - the audio and video can be repurposed. You can use clips on your website, for your advertising, on your social media… the list goes on and on. All that valuable content can be reused, recycled and repurposed. 

9. Podcast recordings and SEO 

Whereas podcasts are still a relatively new medium, and the mythic that is Google still keeps SEO experts on their toes, podcasts can be results in response to search queries. This means they do hold SEO quality and can help your website rank higher. 

There’s a definite trend in SEO at the moment; Google is leaning towards accessibility. Google quite rightly seems to be starting to prioritize websites that are accessible - have speech to text readers, larger fonts etc. Including audio will almost certainly be considered a key factor in accessibility, so might help you get ahead of new SEO trends.

Want to record a business podcast? Get in touch today and we’ll book you into our state of the art podcasting studio!